Engström & Engström and THE LARS™
Postad i English av Simon Fransson den 13 mars, 2010
THE LARS™. is a high-end tube amplifier produced by Engström & Engström.
We’re proud to have assisted Engström & Engström to brand both their main trademark – THE LARS™. – as well as their own brand, Engström & Engström.
The product is both technically advanced and carefully designed – we just wanted to strengthen those attributes. The visual identity only joins the attributes of the products with these strengths in case of colors, forms and typography. The design model in this case is a typical ”old-word-royal-Swedish”.